Employer Branding campaign

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Design and Development of an Employer Branding Campaign for the ifi group

With more than 500 positions of employment the IFI group and its subsidiaries are one of the biggest employers in outpatient and inpatient child and youth welfare in northwest germany.
As a webdesigner at the creative agency Plietsch, I took on an essential role in developing an employer branding campaign. Besides social media marketing, I was primarily in charge of creating a landing page, which offered potential applicants information about the employer as well as direct ways of applying for jobs.

    Tasks
  • Development of the central idea and Employer branding Strategy
  • Design, Wireframing and prototyping of the Landing Page
  • Design of Social media posts
    Role
  • Webdesigner